Being part of the Detroit Auto Show is more than an appearance, it’s an honor. As one of the only nonprofit organizations invited to participate, CODE313 had the unique opportunity to bring STEAM learning into one of the most iconic automotive events in the world. With a booth located upstairs and an even larger interactive presence on the lower level, we were able to reach thousands of students, families, and adults, transforming curiosity into hands-on learning in real time.

A Legendary Event Meets STEAM Education

The Detroit Auto Show is known for innovation, design, and the future of mobility and this year, it also became a space for immersive learning. From the moment doors opened, our booths were buzzing with excitement. Children, teens, parents, and automotive enthusiasts stopped by eager to explore how technology, engineering, and creativity come together behind the vehicles we see on the road every day.

Hands-On Experiences That Put Learning in Motion

At our STEAM activations, participants didn’t just observe, they stepped into the experience:

Virtual Reality Auto eXperience: Through VR, students and adults entered realistic automotive simulations where they could change tires, inspect engines, and step into the role of a car mechanic. Experiencing automotive technology in a virtual environment helped break down complex concepts in an exciting, approachable way. Real-World Automotive Exploration: By connecting VR to real-life automotive processes, participants gained a deeper understanding of how cars function, how technology supports safety and performance, and how STEAM careers show up in the auto industry.

All-Ages Engagement: While kids were instantly captivated, adults were just as intrigued, asking questions, trying the simulations themselves, and sharing stories about their own connections to Detroit’s automotive legacy. Throughout the event, one thing was clear: learning doesn’t have an age limit. Curiosity was on full display across generations.

Expanding the Mission, One Experience at a Time

Being welcomed into a global event like the Detroit Auto Show allowed CODE313 to expand its mission beyond classrooms and into the heart of the community. Exposure at this scale opens doors, creates conversations, and shows what’s possible when education, technology, and culture intersect.

With Gratitude, Looking Forward

We are incredibly thankful to the Detroit Auto Show organizers and partners for trusting CODE313 with this opportunity. To be recognized as a nonprofit deserving of space at such a well-known event is both humbling and motivating. Every student who put on a VR headset, every adult who stopped to learn, and every question asked reinforced why we do this work. We’re excited to continue growing, reaching new audiences, and making STEAM accessible wherever curiosity lives.

At CODE313, learning is always in motion and this is just the beginning.